I create strategic, concept-driven and above all effective (communication) solutions in a way that respects both the society as a whole and the integrity of the individual consumer.

As a creative and strategy director I've had the privilege of working with the world's leading brands such as Heineken, Unilever, Red Bull and Vodafone.

As a member of the Board of Directors, I’ve also gained experience in the skills and discipline required to sustain a business in the longer term.

My entrepreneurial skills have enabled me to take my ideas and turn them into successful business propositions.

During my study in 1993 I co-founded as an assistant Boomerang Unlimited, which quickly developed a name in the nineties as one of the most innovative communication and media agencies in the Netherlands. The company grew to an international agency with offices in nine countries in just a few years. For over 18 years I was Creative Director at Boomerang and one of the partners.

In 2001 I brought our progressive design ethos to emerging Central European economies with the founding of Boomerang Publishing in Prague and Bratislava. This international award-winning agency is now a leader in content marketing in Central Europe. Clients include Ahold, Czech Airlines, Hilton Hotels, Philips, Vodafone, Volkswagen.

In 2002 I co-founded Blammo TV, a leading company in the gaming community, producing events, television shows (Game Kings) and websites for the gaming and consumer electronics industry.

In 2008 I founded an innovative online crowd sourcing, social media and co-creation community. This is now a successful agency with a client list that features some of the leading brands in The Netherlands: Heineken, KLM Royal Dutch Airlines, Vodafone, Rabobank, Philips, Red Bull and many more.

Since 2013 I'm working as a communications strategist, thinker and doer in the field of sustainability. It's my vocation, I suppose.

In 2017 we opened our first Kipster Farm. It's a revolutionary vision for modern farming. We have built the most animal-friendly and environmentally-friendly poultry farm in the world. Yes, I'm a farmer.

Maar wat zei ik dan in 2009?

Interview Marketingfacts